The business model represents the heart and blood of every organisation, product or service. So it should be the starting point of every innovation project.


What is Business Model Innovation?

Design innovative & feasible business models for your organisation or a new project in just 2 days.


An effective business model that connects closer to your customers and delivers value to at least 3 stakeholders: company, customer and community.

Program Overview

We use an innovative approach that mixes 2 powerful visualization techniques:
Osterwalder’s business model canvas and Lego Serious Play driven insights.
Workshop agenda is 100% personalized, following the steps below:
1. Understand in order to find fresh customer insights, to describe current business models & understand market trends
2. Liberate your assumptions and make room for new ideas
3. Ideate as many ideas as possible for value proposition, revenue model or value architecture
4. Design the future and decide the next steps, building the business model in 3D and on canvas

For best results, minimum 1 & half workshop day is needed.

Use Cases

LEGO © SERIOUS PLAY TM, give us the opportunity to build models which represents metaphors about aspects of the real life in the business model.

Atelierul de Idei logo outline

Let’s get in touch!

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