What motivates people in Covid-era?
As the crisis is developing, people are living in unprecedented situations: high stress (due to the prospect of loosing jobs or business), uncertainty (you cannot plan ahead even for a week time), sudden lifestyle adjustment (self isolation versus intensive social life), sudden (or expected) resource scarcity. Every one reacts differently to this situation, trying to find a new "normal" or learning ways to adapt the new environment to their basic needs.
Reiss Motivation Profile explains and predicts people behavior based on individual analysis of needs and values.
